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Showing posts from September, 2025

Top 5 reasons why advertisers are not getting output from their marketing

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  Introduction: Why “no output” is the marketer’s nightmare You pour budget into campaigns, click-through rates look okay, impressions are fine — but conversions? Nada. Sound familiar? That “flatline” feeling is maddening because marketing is supposed to move the needle: more leads, more sign-ups, more sales. When it doesn’t, the instinct is to pour more money in or chase the newest trend. That rarely helps. This article breaks down the top 5 reasons advertisers aren’t getting output , shows you concrete diagnostics, and gives a 7-step recovery plan you can use today. Expect practical checks, quick fixes, and examples — no fluff. 1. Unclear goals and weak KPIs What “unclear goals” look like Goals like “increase awareness” or “do some social” are not goals — they’re wishes. Without a crystal-clear objective (e.g., “generate 150 qualified leads at $40 CPL this quarter”), teams optimize for the wrong things: vanity metrics such as impressions, likes, or raw clicks. ...

Best PPC Advertising Company in India: 10 Proven Choices for Maximum ROI

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  Introduction to PPC Advertising in India India has become one of the fastest-growing digital economies in the world. With over 800 million active internet users and increasing smartphone penetration, businesses are racing to build their presence online. However, in such a competitive environment, relying only on SEO (Search Engine Optimization) is not enough. It often takes months, if not years, to see consistent results from SEO. This is where Pay-Per-Click (PPC) advertising comes into play. With PPC campaigns, businesses can place their brand in front of highly targeted audiences instantly. Whether it’s Google Ads, Bing Ads, or paid social media campaigns, PPC allows you to pay only when someone clicks on your ad, ensuring that your budget is used effectively. The best PPC advertising company in India understands how to create, manage, and optimize campaigns to drive not just traffic but qualified leads and conversions. Unlike generic advertising, PPC is measurable, tra...